Are you interested in our FREE Boost your website SEO guide?
Do you know what is it like for us as a web developer company, when time after time we have established businesses coming to us for a new website…because their online presence just isn’t working? Let me tell you. This first thing we do is look at their current situation. The second thing we do is look at their successful competitors situation. What is the outcome? Their competitors are doing something about their online presence!
The power of the getting it right!
WHY DOES SEO MATTER?
When a website goes live on the internet, it goes into a ‘sandbox’. No not the type you can build sandcastles, but more of a restriction on your website, while Google assesses that you are a legitimate business.
The reason Google does this, is to prevent new sites popping up with excellent onsite SEO, with a purpose of trafficking spam.
Google is working hard to improve the internet and populate it with good quality websites, that are content rich and belong to legitimate companies.
IS MY WEBSITE MOBILE FRIENDLY?
A mobile friendly site means three things…
Firstly, is it responsive. Meaning all the layout changes to fit a mobile screen. For example, the navigation changes from a horizontal bar menu to an icon that opens up the a navigation vertical list when you click it.
Secondly, the website is user-friendly on little screens. Particular when using ‘sausage fingers’ to whizz your way around the website. The buttons are easy to click, without difficulties or dabbing on tiny text. Everything sizes just accordingly to fit the screen size.
Thirdly, your website is fast to load on a mobile phone. Keep in mind, not everyone’s phone will be connected to high speed wifi.
There is no quick fix if your website is not mobile friendly, most will require a rebuild. You will need to speak to a professional.
Google is going Mobile First!
Did you know that as of 2018, Google is only using your mobile version of your website to rank it? None mobile friendly content will be down ranked.
Eventually Google plans to only have the mobile index to rank you website. So how your website is structured on a mobile is imperative.
IS GOOGLE MY BUSINESS SETUP?
Google My Business is your gateway to getting out of the Google sandbox. If you have a website and you have neglected to setup your Google My Business correctly, you are seriously impacting your online presence in a negative way. There are lots key elements you need in your Google My Business, too many to cover here, but we will start with some tips.
Do you need help? Let us know and we can complete your Google My Business for you.
Top tips for setting up a powerful Google My Business
- You can’t do anything until you have validated your company. This is normally done by requesting a postcard with a code, sent to your business location.
- Complete your name, address and postcode (NAP) EXACTLY how you wish to display it on all of your presence. This is critical. If you add Ltd to the end of your name, then keep it consistent…same for your address.
- Add three of each type of image (outside building, inside, staff etc) and ensure they are geotagged to your location. Also name the file appropriately.
- Add a Google+ post and keep these updated at least once a week. These show in your business panel when someone searches for your company.
- Invite your customers to leave a review. Google reviews are gold dust!
- Fill in all the additional information, such as opening times and questions and answers.
AM I REGISTERED ON BING?
Bing Places is a FREE online business directory and is powered by the Bing search engine…very much like Google. It is used by millions of people to find services and companies.
It is a simple one-time setup process, so once it is done, you can forget about it and let it work for you. Remember this search engine is owned by Microsoft and is the default search engine on millions of computers that are sold with the Microsoft operating system.
There are also integrations with Yelp (ensure your are registered on Yelp too) and your reviews on Yelp.
You get free analytic information for your traffic on Bing and how you are comparing to your competitors. It will even give you advice on improving your website!
AM I ON GOOGLE MAPS?
When you add your business to Google My Business, you will be added to Google Maps. Just check there is no missing information, particularly your website address.
Once you are in Google Maps, you should invest in some local SEO and link citations (your business info) to Google Maps. If you need citations adding to your business let us know.
DO I UPDATE MY WEBSITE REGULARLY?
Did you know that Google takes into account how long people stay on your website for, to work out how to rank you?
Small websites make it harder for Google to understand what your website key terms and content are about. Updating your website regularly, grows your website organically over the years.
Imagine you have a 5 page website, but you also have a news blog. Adding a blog once a week over a year will result in a 57 page website in the eyes of Google, with lots more content to work out who Google should present your website to. Also Google will give you extra points in its algorithm if you regularly update your website. Google likes current content, not content that is years old. This is why a CMS (content management systems) website is so valuable to your business.
AM I COMPLIANT?
Incase you didn’t notice, the world of the Internet is fighting to create a better trustworthy future for us all. Internet and data is critical to our future and everything is being done to credit the people willing to make the effort.
Is your website legal?
- If you are a limited company, you are bound by Company House requirements to add certain information to your website. Failing to do so, could result in a fine.
- Minimum information required is: business name, place of registration, company house number and registered office address.
- If you sell anything on your website you have to have a terms and conditions page and returns policy.
All data capture, such as forms, need to be GDPR compliant. See the examples here: https://www.econsultancy.com/blog/69253-gdpr-10-examples-of-best-practice-ux-for-obtaining-marketing-consent
AM I GETTING REVIEWS?
How many of your customers do you think would leave you a glowing review if you made it quick an easy for them?
It goes without saying reviews are one of the most powerful tools to gaining more customers. That is unquestionable. But which review platforms carry the most clout?
- Google is king of the reviews…why, because it is linked to your rankings, local pack and Google Maps.
- Facebook reviews are a big power player.
- Yelp reviews link in with your Bing Places.
- Trustpilot & Feefo and TripAdvisor are great for specific industries.
You should always try obtain reviews on your industry specific business directory too. Ask yourself, which directory brings you the most leads and that’s where you want to have your reviews.
Do you need help and advice on obtaining more reviews? Let us add leave a review CTAs to your website.
ADD A LEAVE A REVIEW BUTTON TO YOUR WEBSITE
Make it easy for your customers to leave reviews on your most important platforms. Google, Facebook and Yelp at the very least. Add a button that links directly to your profile and add a review or drop them an email with the links on. Engage with your customers and don’t be shy of asking for a review, especially if you know you have done a good job!
IS MY BUSINESS IN DIRECTORIES?
Guess what? You need your business listed in as many directories as possible. Even ones you may think no one ever uses…why? Because every listing gives you a backlink. What do backlinks mean? They mean prizes!! Resulting in better rankings in the search engines, such as Google.
There are 100s of directories you can add your business into, this is a lengthy chore and we do offer a service to do this for you. Here are some of the essentials:
- Thomson Local
- BT Tradespace
- Local Data Search
- UK Local Search
- UK Small Business Directory
- Enter UK
- Cylex UK
- B2B Index
- Approved Business
- 118 118
- Approved Business
WHAT IS NAP ANYWAY?
Your business Name, Address and Postcode must be identical in every business directory, search engine listing and your website details.
If you was to look at every location your business listed with your business name, address and postcode, would there be any discrepancies? Google will cross reference your NAP information across a wide selection of websites as part of the trust value in the legitimacy of your business. The more local citations (links to your physical address) you have with a constant NAP, the more Google gives your rankings value and understands your business, based on the information provided on each of the listings.
We can create or fix your NAP citations to result in better organic searches and geo-targeted (place) searches.
DO I HAVE ANALYTICS?
Have you have ever had any kind of business coaching or advice? Then you will know that the statistics in your business are the most important factor, to steering your company in the right direction. Growing your company with knowledge and statistics, is a proven method for powering the way forward.
Would you plan your company growth strategy without having financial accounting reports? Then why would you have such a powerful tool that represents your company to the world, without any statistics on how it is performing?
If you do not have analytics or access to your analytics, please make this change today. Contact your web developer and request analytic access or reports.
All our of websites come with Google Analytics to:
- Allow you to evaluate your website traffic volume
- See where your visitors are coming from
- Check what they look at on your website
- Evaluate how long they are staying on your website
ANALYTICS ON YOUR MOBILE!
Did you know you can add the Google Analytics app onto your phone and check your statistics at a click of a button? A good web developer who has built your website to SEO standards and given you lots of rich advice on how to rank your website will be happy to help you view your stats. Be wary of website developers who do not encourage you to monitor your web traffic.