Do you want to know how the internet will impact on your business marketing in 2018 and beyond?

Website and online marketing is changing rapidly in 2018. We are setting the foundations for the future. Google have a longterm vision plan for your internet and search experience and aim to improve the quality of the websites that they find for you. Keep in the loop of online marketing changes.

Areas of interest for website and online marketing changes in 2018 and beyond

Personalise content

Personalised shopping cart recommendations influence 92% of shoppers to complete a purchase.

Privacy protection

55% of consumers said they had decided against buying something due to privacy concerns.

The rise of video

79% of consumers would rather watch a video to learn about a product than read text.

Big data

$46.34 billion is the expected worth of Big Data by 2018, this is why GDPR is so important.

Internet of things (IoT)

The total business spending on IoT solutions is expected to reach $6 trillion by 2020.

Measuring ROI (return on investment)

Email delivers the highest ROI in marketing.

The 5G Revolution

86% of executives claim that mobile technologies are critical to ensuring a good customer experience.

New SEO Factors

1 out of 5 searches already come from voice queries.

Live chat

51% of consumers say a business needs to be available 24/7.

Chat bots

The predicted size of the global chatbot market in 2024 in comparison to 2015.

Mocro-moments

82% of consumers consult their phones in a store when deciding which product to buy.

User generated ads

The UGC based ads get 4x higher click-through rates.

Short-lived content

Number of daily Instagram users after their stories element was released.

The growth of AR & VR

By 2020 both VR and AR are expected to generate $150 billion in revenue.

Social commerce

The percentage of users that use social media to find new products is rising.

Focus on Gen Z (the up and coming generation)

Gen-Zers are expected to constitute 40% of all consumers by 2020.

Cross device marketing

41% of post-click desktop transaction come from another device.

Cro & landing pages

Only 22% of businesses are satisfied with their conversion rates.

The popularity of mobile payments

The total revenue of global mobile payments are increasing year after year.

 

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